2AM, a tech-fashion footwear brand, opened its first Malaysian store at IOI City Mall on 28 August 2026, selling shoes made entirely through 3D printing rather than traditional stitching. A second store opens at Sunway Pyramid on 15 September. The shoes are designed for both men and women aged 22–55, and their distinctive, gallery-store presentation makes them worth knowing about if you want a genuinely different pick for your next trip, though we've only tried them on at the store opening and haven't travel-tested comfort or durability yet.Most sneaker stores are built around volume — wall-to-wall boxes, a hundred colourways, a shoe for every scenario. 2AM’s first Malaysian store does the opposite. Walk into its new standalone outpost at IOI City Mall and you’ll find a curated run of styles, each one a 2AM 3D-printed shoe, set out more like an object in a gallery than stock on a shelf.
That’s the whole idea. 2AM is a tech-fashion footwear brand that builds its shoes with 3D-printing technology instead of the usual cut-and-stitch process, and it opened its Malaysian retail debut on 28 August, with actor Azrel Ismail, KOL Fiqrie Dahari, and local media on hand to see the store and the shoes up close.
Why 2AM Uses 3D-Printed Shoes Instead of Stitching
The technology gives 2AM more freedom to experiment with shape, structure, and function than traditional shoemaking allows, and it lets the brand use recyclable materials while cutting down on manufacturing waste. The brand’s Malaysian team put it simply: people today care not just about how a product looks, but how it’s made and what technology sits behind it.
Who 2AM’s Shoes Are Designed For
2AM is targeting a broad 22-to-55 age range — people who care about design, innovation, and quality, not just the logo. The brand currently skews more male in its following, but the shoes themselves are designed for both men and women, with comfort and wear experience positioned as priorities alongside the visual design.
“What’s next.”Where to Find 2AM’s Stores in Malaysia
The location wasn’t random. IOI City Mall is one of Malaysia’s premium shopping destinations, and 2AM wanted the store itself to read as an experience rather than a transaction. Instead of racks packed with options, the limited selection is meant to make browsing the design and the tech behind each pair feel as important as buying a pair.
A second store opens at Sunway Pyramid on 15 September, with Pavilion KL, The Exchange TRX, Mid Valley, 1 Utama, and KLCC all under consideration after that. Beyond retail, 2AM is planning collaborations with Malaysian creatives and local brands, and is exploring future applications of its printing tech — including personalised sizing, arch support, and custom design options, though none of that is available yet. The brand’s longer-term ambition is Southeast Asia and eventually Japan, with 2AM aiming to be known as a technology company that happens to be strong in fashion.
A new name worth packing for your next trip
Here’s the honest travel angle: we haven’t put 2AM through a week of luggage, humidity, and airport floors yet, so we’re not going to tell you these are the most comfortable shoes for a twelve-hour flight. What we can tell you is that they’re a genuinely new story to wear — not another sneaker off the usual five-brand rotation you see on every KL-to-Bali flight. Nobody else at your gate is wearing a shoe that was printed, not stitched. If part of how you travel is what you photograph and what people ask you about, a 2AM pair gives you an actual answer beyond the logo — the printing process, the gallery-style store, the fact that the design changes shape and structure in ways stitched shoes can’t. That’s a different kind of value than “durable enough for hiking,” and it’s the one we can vouch for right now.
Should You Visit 2AM at IOI City Mall?
If you’re the kind of person who reads shoe boxes as closely as shoe labels, who cares about how a thing is made and not just how it looks in a photo, this is worth a detour on your next IOI City Mall trip. Go in expecting a small, considered selection rather than a wall of options, and expect the store experience itself, printing process included, to be part of the draw. If you’re just after your next everyday sneaker at a familiar price point, this probably isn’t that store. 2AM is positioning itself as a design-and-tech story first, footwear second.
Consider this your heads-up that the store and the brand exist. The comfort-on-a-long-haul-flight review is a separate piece, once we’ve actually taken a pair on a trip.
FAQ
Inside IOI City Mall, Putrajaya. It’s the brand’s first standalone retail store in Malaysia, which opened on 28 August 2026.
They’re built using 3D-printing technology rather than conventional cut-and-sew manufacturing, which lets the brand use recyclable materials, reduce waste, and experiment more freely with structure and design.
Both. The brand’s current following leans male, but its shoes are designed for men and women, and it’s targeting a broad 22–55 age range.
Sunway Pyramid, on 15 September 2026. Pavilion KL, The Exchange TRX, Mid Valley, 1 Utama, and KLCC are being considered for future locations.
We’ve tried them on at the store opening, but haven’t taken a pair on an actual trip yet, so we can’t speak to comfort or durability over a full day of travel. What we can say is that they’re a distinctive, conversation-starting pick if you want your travel fit to stand out, since the 3D-printed design isn’t something you’ll see on the average KL-to-Bali flight. We’ll update on comfort and durability once we’ve tested a pair on an actual trip.
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