#1
H&M
Out for a swim but make it fashion? Girl…. yes! Be inspired by the summer look by H&M’s latest sustainable swimwear campaign personalities from Taiwan – supermodel Akemi, fitness model Jessica Cai, travel writer Mika and free diving instructor Chen Wei Xuan.
Why I love it?
Personally, the message behind this beautiful campaign is incredible. For the first time ever, H&m collaborates with female surf community (Women + Waves) to help empower and inspire togetherness amongst women all over the world. I’m not a feminist, I believe in individuality but the world needs more of women empowerment movement like this. It’s amazing how H&M put so much thought by not just producing and selling clothes.
The design is based on retro vibes with a subtle 1990s look and cuts fit for an active lifestyle! If you’re not on that direction yet, still, it’s perfect to have in your closet anyway. The collection is made from fabric blends with at least 50% sustainably sources materials such as recycled polyamide, recycled polyester and organic cotton. Plus, its breathable to wear both on land and in water. Just nice!
The collection is available in-stores now.
