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Happy 50th Anniversary, Tourism Malaysia! To celebrate their hard work since 1972, we want to share our 3 fave Tourism Malaysia campaigns to promote Malaysia as one of the most preferred destinations.
#2 Cuti Cuti Malaysia
Do you still remember Cuti Cuti Malaysia? I couldn’t find the campaign details for the iconic Cuti Cuti Malaysia by Siti Nurhaliza. Although I found that this is a theme song to promote domestic tourism in collaboration with the Ministry of Tourism Malaysia.
The tune is catchy and in my opinion, music plays an important part in an ad. I’m glad that Dr. Hyun-Woo Lee is on the same page as me 😉
[eltd_blockquote text=” Dr. Hyun-Woo Lee found that ads with background music elicit higher emotional arousal and attention level, as well as increased purchase intention and brand attitude than those without” title_tag=” h3″ width=””]Lee is a sport management researcher and assistant professor in the Department of Health and Kinesiology with an interest in marketing and communication strategy in sport. He said many advertising studies have suggested that men and women process advertising messages differently, but no study has revealed the specific differences in sports advertising.
You can read more about his research here : How background music in ads impacts consumers
Heather “How background music in ads impacts consumers” Texas A&M ( website),July 30,2021
how-background-music-in-ads-impacts-consumers/#:~:text=Dr.,brand%20attitude%20than%20those%20without.
