Good to Great: Why Some Companies Make the Leap and Others Don’t
by Jim Collins
Good To Great examines what it takes for ordinary companies to become great and outperform their competitors by analyzing 28 companies over 30 years, who managed to make the transition or fell prey to their bad habits. With companies like AirBnB and the OTAs, hoteliers are no strangers to disruption. Unfortunately this is just the beginning. While many GMs have thrown their arms up in defeat – there is still time to reinvent and out innovate some of these newcomers.
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