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As expected, the energy inside Samyan Mitrtown Hall reached a fever pitch when Japanese septet BE:FIRST brought their highly anticipated WORLD SHOWCASE 2026 “WATCH ME” to Thailand.
While this concert marked a significant milestone in their international journey, SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI, and LEO delivered an unforgettable night packed with razor-sharp choreography, raw vocal talent, and genuine fan interactions that ultimately left Thai BESTYs clamoring for more.
Opening: High-Voltage Command of the Stage
The crowd roared loudly as soon as the venue lights dimmed. The group opened their set with heavy-hitting global anthems like “Mainstream” and “Masterplan”. Thus, they instantly proved why they lead a new generation of Japanese pop music.
For example, SOTA and RYUHEI set a formidable standard early on with synchronized dance moves. Meanwhile, SHUNTO grounded the group’s dynamic sound with his gravelly vocal tones. Soon after, the energy transitioned seamlessly into their tour title track, “WATCH ME”, where the floor of Samyan Mitrtown Hall visibly vibrated under the rhythmic chants of the audience.

A Fusion of Hip-Hop Power and Soulful Vocals
In addition to their stage energy, what truly sets BE:FIRST apart on live stages is their effortless versatility:
- Hip-Hop Dominance: Specifically, tracks like “Boom Boom Back” showcased the group’s unshakeable flow. Meanwhile, RYOKI commanded the stage through explosive charisma and dramatic rap delivery.
- Vocal Brilliance: During melodic tracks such as “Don’t Wake Me Up”, JUNON and MANATO delivered flawless high notes. Their smooth harmonies filled every corner of the hall.
- Stage Presence: Above all, LEO maintained a constant emotional connection with the audience. He warmly acknowledged fans across every section of the venue.


Thai MC Moments and Fan Interaction
Beyond their intense physical performances, the members took time to connect directly with local fans. Armed with freshly practiced Thai phrases, each member shared greetings that naturally drew deafening cheers from the audience:
“Sawatdee khrap, Bangkok! We’re so happy to finally be here with you!” — LEO
Consequently, the warmth from the crowd was returned tenfold as the group expressed deep gratitude for the Thai BESTYs who have supported them from afar. Although language barriers often exist, they vanished because the members shared lighthearted jokes on stage, ultimately making the mid-sized venue feel intimate and personal.

A Global Milestone Accomplished
As the night drew to its emotional climax with “Sailing” and the uplifting encore track “Blissful,” BE:FIRST left no doubt that their global ambition is matched by undeniable talent. The Bangkok leg of the WORLD SHOWCASE 2026 “WATCH ME” was more than just a concert—it was a triumphant statement of intent from a group rapidly transcending borders. With sweat-drenched smiles and deep bows, the seven members promised to return to Thailand, leaving an indelible mark on the Bangkok music scene and proving that the world is indeed watching.
FAQ
The showcase was held at Samyan Mitrtown Hall on the 5th floor of Samyan Mitrtown, a centrally located venue in Bangkok easily accessible via the MRT Sam Yan station.
This was the Bangkok stop of their WORLD SHOWCASE 2026 “WATCH ME” tour, emphasizing their heavy-hitting dance choreographies, live vocal power, and global market expansion following their Masterplan and Mainstream conceptual releases.
While no future Thai concert dates have been officially scheduled yet, the group explicitly promised during their MC segment that they would return for future performances. Keep an eye on official B-ME and SKY-HI / BMSG channels for tour updates.
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